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Diminish is Adelaide's largest (and growing) online eco and Planet-friendly store.
Our mission is simple - to help you nurture our precious Planet through our range of sustainable products, eco-living resources & our membership.

Tread lightly this Christmas by gifting a present that shouts I love you without the plastic-waste! Over 15 small businesses listed inside with stunning, unique and Earth friendly gift ideas.

I’m Kim from Diminish, and I'm here to support eco-conscious households nurture our Planet & reconnect with Mother Nature through our growing range of earth-friendly, vegan & non-toxic everyday essentials.
From mindfully curated skincare products, to reusable coffee tumblers, Diminish’s products are locally & ethically sourced embodying our commitment to sustainability.

Our Oceans & their eco-systems are drowing in plastic waste. Tangaroa Blue Foundation is an Australia-wide not-for-profit organisation dedicated to protecting our Oceans & removing marine debris. Each Diminish sale helps to fund their amazing and ongoing work.