Welcome to Diminish!
Diminish is Adelaide's largest (and growing) online eco and Planet-friendly store, with over 300 sustainable products for you to fall in love with!
My mission is simple - to help you nurture our precious Planet and reduce your landfill waste through our range of low-waste, vegan & cruelty-free products.
Enjoy summer without the waste!
Shop our eco summer essentials
Plastic-free living made easy!
Shop from our top 10 Sustainable Best Sellers
Our sustainable promise
I’m Kim from Diminish, and I'm here to support you nurture our Planet through our growing range of earth-friendly, vegan & non-toxic everyday essentials.
From mindfully curated skincare products, to reusable drink bottles, Diminish’s products are locally & ethically sourced and are here to help you reduce your waste & improve your eco-footprint.
1% of sales donated to Tangaroa Blue
Giving back to our Oceans
Our Oceans & their eco-systems are drowing in plastic waste. Tangaroa Blue Foundation is an Australia-wide not-for-profit organisation dedicated to protecting our Oceans & removing marine debris. Each Diminish sale helps to fund their amazing and ongoing work.