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Diminish is Adelaide's largest (and growing) online eco and Planet-friendly store, with over 300 sustainable products for you to fall in love with!
My mission is simple - to help you nurture our precious Planet and reduce your landfill waste through our range of low-waste, vegan & natural products.
![Kimberley Gifford owner of Diminish, Adelaide Eco Store](http://www.diminish.com.au/cdn/shop/files/Kimberley-zero-waste-store-owner_1445x.jpg?v=1680050748)
I created Diminish out of a deep desire to help our Planet!
From mindfully selected skincare products, to reusable everyday essentials, our products are locally & ethically sourced and help you reduce your waste & improve your eco-footprint.
![](http://www.diminish.com.au/cdn/shop/files/sustainable_christmas_gift_sponsor_an_animal_1445x.jpg?v=1697762487)
Our Oceans & their eco-systems are drowing in plastic waste. Tangaroa Blue Foundation is an Australia-wide not-for-profit organisation dedicated to protecting our Oceans & removing marine debris. Each Diminish sale helps to fund their amazing and ongoing work.