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Our Dream & Our Values

Our dream..

Is to inspire others to start diminishing their waste. By waste, we mean plastics, fabrics, food, and everything else that ends up in landfill!

Diminish Mission

Each year approximately 2.01 billion tones of waste is generated worldwide (The World Bank). When this ends up in landfill (which a lot of it does!), it can be detrimental to the environment, producing methane gas, leachate and other toxins. Not to mention the plastics that end up in our waterways and oceans.

The earth is such a precious gift, and by making responsible purchasing decisions, we can start replenishing what we have polluted. Plastics and other nasties do not belong in landfill or in our oceans (nor in our gorgeous parks, rainforests or waterways)!

We are here to offer alternative solutions to these plastics and other every day household items, that are reusable, recyclable or compostable. The 'bigger picture' or dream is to build a new generation of individuals who share our passion for replenishing the earth.

Making changes to your lifestyle and daily habits can be challenging (to say the least), but we are here to help you at every step of the way!

We launched with 50+ products in January 2021, but we hope to stock many more beautiful sustainable products in the coming years. 

Our Values:
  • Cruelty-free living 
  • Ethical living - be respectful to the environment, animals and all living creatures
  • Authenticity & originality - follow only your heart and do what is right
  • Make a difference 
  • Support local Australian businesses
  • Make zero-waste priority


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