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Our Dream & Our Values


Our dream

Is to inspire others to start diminishing their waste. 

Diminish Mission

Each year approximately 2.01 billion tones of waste is generated worldwide (The World Bank). When this waste ends up in landfill it's detrimental to the environment. Landfills produce methane gas, leachate and other toxins. Not to mention the plastics that end up in our waterways and oceans.

The earth is such a precious gift, and by making responsible purchasing decisions we can start replenishing what we have polluted. 

We are here to offer eco-friendly and plastic-free alternatives to every day household items. It's time to make the switch from disposable products to products that are easily recyclable or home compostable.

We hope to build a new generation of individuals who share our passion for replenishing the earth.

Our Values:
  • Kindness & Compassion
  • Sustainable & ethical living
  • Support local & small business
  • Conscious consumerism